Head-to-Head Challenges

Testing provides the only accurate means of evaluating the effectiveness of a company’s telephone fundraising abilities. Direct Advantage Marketing has consistently outperformed other firms in a number of head-to-head challenges. The following recent examples highlight Direct Advantage’s ability to best the competition.

Democratic National Committee
During the month of January 2004, Direct Advantage Marketing conducted four telemarketing campaigns for the Democratic National Committee. We competed against as many as three other firms during the tests.

When the four campaigns were completed, Direct Advantage Marketing had the highest rate of fulfillment for three out of the four contests. In one case, the difference between Direct Advantage and our nearest competitor was 5%. We outperformed the other firms in both the percent of gifts fulfilled and the percent of dollars fulfilled.

ASPCA
In February of 2004, the American Society for the Prevention of Cruelty to Animals (ASPCA) tested Direct Advantage Marketing against another vendor in a Membership Renewal campaign.

Direct Advantage outperformed the other firm in the areas of average gift ($38 vs. $36) and dollars per contact ($11.09 vs. $10.71).

Because of our success, when the ASPCA followed the Renewal campaign with a Donor Upgrade campaign they elected to only use Direct Advantage and not test us against any other firm.

Jane Goodall Institute
In April of 2003, the Jane Goodall Institute tested Direct Advantage Marketing against another vendor for an Appeal/Reinstatement campaign. Direct Advantage outperformed our competition in the areas of list penetration (57% vs. 52%), average pledge ($49 vs. $42), fulfillment rate (77% vs. 69%), and total dollars raised ($127,000 vs. $97,000).

As a result of our success, when the Jane Goodall Institute decided to conduct a Sustainer Invitation campaign in March of 2004, they employed Direct Advantage exclusively.