Direct Tags™

Strategic data mining and tagging systems are becoming an increasingly essential component in conducting successful fundraising campaigns.

Direct Advantage Marketing has developed an exclusive tagging system that indicates telemarketing responsiveness for each donor, which is added at no additional cost.

We can identify pockets of donors who will not only perform above or below a certain goal, but also those donors who are most likely to answer their phone. Our DIRECT TAGS™ provide a powerful tool for list management which:

  • Help to increase response rates and net revenue by identifying the best prospects for calling.
  • Allow Direct Advantage Marketing to call more effectively into lower performing segments.
  • Assist in ranking lapsed donors who will respond to a phone call, reactivating past contributors in the most economical way possible.

To learn more about how DIRECT TAGS™ can benefit your organization, please call 412-381-2300, or email info@dam.com.